Arby's has consistently inspired our team to craft social content that captivates and resonates with fans. As 2020 unfolded, we propelled Arby's into the TikTok arena. From the outset, it was clear to me that TikTok was a domain where Arby’s unique flavor could seamlessly blend. This new platform enabled Arby’s to engage a younger audience, leveraging the vibrant community of fan-generated content.

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Check out @arbys on TikTok to see more.