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Deep Clean Your Day

Neutrogena Deep Clean Make Up Wipes

Art Director/Copywriter: Hughston May

For an active woman, there's no such thing as an 'average day.' To promote Neutrogena's Deep Clean Cleansing Wipes and to continue the brand's support of women putting their 'best face forward', comes the Deep Clean Your Day campaign. With the amount of long hours and face-to-made-up-face interactions in a day, Neutrogena meets their audience where they are. They understand that there isn't always time for a full skin regimen.

Along with the series of print ads, Neutrogena will launch the Deep Clean Your Tweet Campaign on Twitter to raise brand awareness and support for women empowerment. The campaign capitalizes on Twitter's lack of editability and provides a one time "Deep Clean" feature in exchange for a $1 donation to the Women's Global Empowerment Fund.

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