2020  |  Moxie  |   Arby's

Arby’s disc golf fans had been asking for new disc designs since the first swag store drop. To build excitement around the next release, we created two new disc concepts and let fans vote for their favorite across Facebook, Instagram, and Twitter. Each platform used its native interaction tools so the vote felt natural and easy. The winning design was produced in two color themes, red with a white stamp and white with a red stamp, and released in November as a fan driven merch drop.

​

I helped concept and design the disc artwork and supported the creative development of the social voting assets that drove engagement across platforms.