Meatoberfest called for merch that leaned fully into Arby’s meat loving personality, so we created a limited line of Oktoberfest inspired pieces with a comedic twist. The collection included the Meaterhosen, lederhosen printed with deli meats, and the Beefvarian Hat, a Bavarian style hat accented with bacon. I helped concept and design the visuals for the apparel, developing comps that closely matched the final produced items. Our team also created social content to support the launch and drive attention to the Meatoberfest shop.