To support the launch of Arby’s petite filet sandwiches, we created Drive Thru Steakhouse Kits that delivered the feel of a classic steakhouse straight to the inside of your car. Each kit came complete with a custom-designed linen napkin, branded flameless candle, reserved table card, branded toothpick, and an after-dinner mint. To seal the deal, we also included a letter/invitation as well as a $10 gift card. The boxes were sent to press and targeted influencers to surprise and delight them.