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Arby's National Hat Day
In a social media landscape where Quick-Service Restaurant (QSR) brands often indulge in friendly banter, we decided to steer Arby's in a unique direction on National Hat Day. Rather than joining in on the usual teasing, we crafted a playful gesture of goodwill. Arby's iconic hat was virtually placed on rival mascots, offering a stylish nod to its industry peers.
This fun and lighthearted campaign not only created a memorable moment of brand interaction but also caught the eye of the industry, being featured in notable outlets like AdWeek. Our approach showcased Arby's as a brand with a sense of creative friendliness, a touch of humor, and a stylish way of acknowledging its industry companions.
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